LinkedIn offers several ad types and formats to help you promote your business in the best way possible. Choosing the right LinkedIn ad types for your campaign This option automatically includes people with similar attributes as the ones you’ve selected. You also have the option to exclude audiences with certain attributes that aren’t relevant to you.īefore you save your ad campaign, make sure you enable audience expansion so LinkedIn can expand and engage a new audience with your ad campaign. You can even select multiple attributes at a time to further narrow down your targeting. You have several targeting options for LinkedIn ads–whether you want to target people based on location, industry, company size, education, job function or skills. Make sure you have a clear idea of what kind of people you want your ad to reach. You can’t run a successful ad unless you’re targeting the right people. If you’re an employer that’s advertising for an open position, you also have the option to set an objective to promote job opportunities. At this stage, you can set the most relevant objective for a particular LinkedIn ads campaign. LinkedIn advertising gives you several objectives to choose from for three different stages of the sales funnel–awareness, consideration and conversions. Do you want more people to become aware about your business? Perhaps you want to attract more website visitors. Next, choose the objective for your ad campaign. If you’re running ads on behalf of a business, link your campaign with a LinkedIn page. The LinkedIn ads manager is where you can manage your LinkedIn advertising campaigns.īefore you get started with Campaign Manager, you need to create a LinkedIn account if you don’t have one yet it takes just a few seconds to create one.Įnter your account name and select your currency. Start by signing into the LinkedIn Campaign Manager.
LINKEDIN BANNER HOW TO
How to get started advertising on LinkedIn Using the LinkedIn ads campaign manager
LinkedIn ads are a powerful tool for all kinds of businesses.
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